Standing Out From the Crowd: Differentiating Your Business


In today's interconnected, social media focused digital world, it's becoming harder and harder to make your business stand out from the crowd. Fortunately, it's not difficult to create a strategy that helps your company shine and stand above the competition.

Here are a few options to try that can help you keep your company looking unique and standing out from everyone else.

  • Be uniquely you. Take a few minutes to figure out how your company is different than the competition. As an example, one company that is popular with glass artists regularly features test pieces with each new type of glass they offer and include a handful of candy in each box that's shipped out.

  • Create a unified vision. It's hard to build your brand and business when your marketing message is all over the place. Take a few minutes to develop a basic creative brief for all your marketing needs. This should cover the type of voice you want (professional, casual, sarcastic, witty), the audience you're trying to reach (demographics, industry, business size) and which aspects of your company sets it apart from the rest.

  • Branding it. Everything you send out needs to have your unique brand on it, whether it's a press release about your donation to a local charity, a flyer for prospective clients, information for interested investors, your website or the boxes that go out the door to your customers. Inexpensive options include adding a unique logo that truly reflects your business' personality.

  • Don't be generic. It used to be that you had to show how much your company was like the competition if you wanted to secure part of their customer base. If customers are willing to leave the competition, it's because something isn't working for that company. Make sure you stand out while still providing industry standards to prospects.

Though it takes a little work and dedication to develop and implement a differentiation strategy to make your company stand out, the benefits your company will see makes the effort well worthwhile. But what if you don't have the time to develop a new strategy or aren't quite sure how to go about it? The business professionals at AccountRely are here to help. Contact us today and see how our approach puts us head and shoulders above the rest.

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