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Can Free Really Be Better? A Review of Free SME Marketing Tools

When you're running a small business, every penny counts. But at the same time, you know that you have to spend money to make money, including investing in the right tools for your company's marketing needs. With the number of free marketing tools available to today's marketing professional, can you get by without spending a lot of money in the process?

Here's a quick overview of popular free SME marketing tools to help you decide.

  • Buffer or Hootsuite? Both of these social media scheduling tools allow you to pre-load your social media posts so that they can be automatically posted to your accounts without the constant distraction from your other business tasks. We recommend trying both to see which one you prefer.

  • Chatfuel. Chatbots are a great way to keep up with customers and provide basic interaction for common questions or concerns, but can be complicated to program. Fortunately, Chatfuel removes the technical side of the process, making it much easier to set one up for your social media pages.

  • Dress up your graphics with GIFMaker, me, meme generation tools or Loom for video. With the shortening attention span of the average consumer and demand for multimedia presentations that catch the eye, these tools make it easy to add some splash to your website or social media sites to keep viewers coming back for more.

  • Mailchimp's Forever Free plan. Email is another way to keep up with your clients and prospects, especially when you need to send bulk emails to a large group, such as a newsletter. Mailchimp's free plan allows you to send up to 12,000 emails per month to up to 2,000 subscribers, making it easy to get it done.

  • HubSpot Sales Chrome Extension. This allows you to see the social media accounts of anyone you're emailing, giving you the option to personalize your email to their interests.

By taking advantage of these free marketing tools, you can make the most of your marketing dollars by focusing them where they matter most. If you're not sure how to implement these tools into your current marketing plan, the business professionals at AccountRely can help. Please feel free to contact us today to get started and discover the difference AccountRely can make for your company.

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