What Is SEO and How Do I Create a Strategy for It?


When you're working on your online marketing planning, have you considered your strategy for SEO, or search engine optimization? Used to determine your placement or ranking in a search engine, your SEO strategy can improve or harm your chances for success in your business' online efforts.

Here's a quick look at what SEO is and how to create an effective SEO strategy.

  1. SEO is a combination of factors that include the quality of your content, the loading speed of your webpage and the use of keywords to help web surfers find the information they need. Make sure that you incorporate all aspects of these factors in your overall strategy.

  2. Start by listing topics of interest to your audience. For example, if you were a plumber, you could come up with topics on easy repairs for toilets, how to optimize energy usage in a water heater, ways to lower water usage and similar topics.

  3. Once you have a list of topics, it's time to do a little research. Google Ads provides a keyword tool that allows you to find the right keywords to work into your web pages and blog posts to improve your rankings.

  4. Whether it's using blog posts or web pages, create new pages for each topic to improve your overall rankings by having a larger number of relevant pages on your website.

  5. Don't stuff your pages with keywords. Though it's a tempting strategy, it can also cost you on your rankings, because the page may be considered poor content due to the high number of keywords.

  6. Create a plan to build the number of links to and from your webpage. This can be accomplished through trading links or guest posts with other companies.

By taking the time to create a strategy for SEO for your business, you can help ensure that your business ranks higher in the search engines, improving your chances of receiving better results from your digital marketing efforts. But what if you don't have the time to develop a solid SEO strategy or aren't quite sure you're going about it the right way? AccountRely has a number of business specialists who are ready to help. Please feel free to reach out today to get started.

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