7 Tips to Help You Get Started in Google Advertising


You know you've seen them - those little ads that appear during search results. The websites that appear right in the list with the rest of the search results. You know you want your company's webpage to show up there, but how do you make that happen? Google Ads provides you with a platform to improve traffic to your website. Here are some tips to help you get started.

  1. Determine what your goals are for your advertising. If you're setting multiple goals, such as one that improves brand recognition and another that drives a particular promotion, set up multiple campaigns to cover the different aspects of each issue.

  2. Have a plan for a quality ad. A good part of the cost and number of times your ad appears will depend on the quality of the advertisement. Do you need ads only from a particular area?

  3. Consider your strategy carefully. Are you trying to send people to your website for sales? Increase leads for potential customers? Bring people into a brick and mortar location? Build brand awareness?

  4. Create at least three ads for every advertising group. This will help you determine which ads are performing the best when you check out your advertising analytics once the campaign has been running for a few days.

  5. Keep your ads clear, relevant to your audience and concise. You don't have a lot of space to use, so you need to make a connection happen very quickly.

  6. Use an extension to add extra information in the ad.This can include a call button, an address for your event, extra website links or additional information.

  7. Set up conversion tracking and analytics. This allows you to see, at a glance, the results you're getting from each ad, allowing you to remove poor-performing ads and boost high-performing ones.

By including Google Ads as part of your overall advertising strategy, you can take advantage of the opportunity to get your company's information in front of interested consumers with very little effort. But what if you need help deciding exactly how to set up your Google advertising campaigns? The experienced business professionals at AccountRely are ready to help you make the most of your business. Please feel free to reach out today to get started.

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